THEORETICAL CHEMISTRY RULES

The first rule is "publish, publish and publish". You have to write and publish a LOT of theoretical chemistry papers before you will get anyone's attention. The second rule is "be original". Thinking of new things is what will ensure attention and recognition....while going over established thinking is far less likely to get any lasting attention. The third rule is try to cover a variety of topics and try to use the entire Periodic Table in your work. Work that is always about the same thing (with the exception of using a fundamental concept in chemistry in a multitude of novel applications) will get less attention than original work in the different areas of theoretical chemistry. The fourth rule is try to minimize the number of your co-authors. Original work that is of lasting value correlates inversely with the number of co-authors on the work. Witness your books Roald....how many co-authors are listed on your books. The fifth rule is to write a book about the major parts of your theoretical work. A book is a higher profile venue in which to communicate your ideas to the theoretically oriented community. These are some of the rules that you should follow in order to get the attention of the community.